How to Create Various Engaging Posts | 10 Simple Tips

Choose what you would like from the list below to get the Customer’s attention.


1. LISTICLES

Create and use listicles to grab audience attention.
Use an unexpected scientific phenomenon: when your Customers see a listicle, they will want to read it.


2. HOW TO... WHAT IS… WHO IS…

The only reason the Customers read is that they want your answers to their questions.
So, give them the answers they’re looking for.


3. CASE STUDY

Create a study that highlights what you want to say.
Use this formula: Successful Business (or Person) + Your Opinion + Action Points = Case Study.


4. CHECKLISTS

Take a chance on giving your Customers a kind of a magic pill.
Provide them with the right steps to get from point A to point B.


5. INFOGRAPHICS

Use this great (but sometimes costly) way of creating content.
Your readers really love Infographics hat’s of real value.


6. INTERVIEWS

Expand your audience using interviews.
Add more value to your posts.


7. MONTHLY/QUARTERLY REVIEWS

Show what you’ve achieved this month: followers, subscribers, incomes, goals, targets.
Let your audience see that you are invested in your topics and what you do.


8. SERIES

Turn your content into a series.
If they’re valuable and realistic your audience will love them.


9. RESOURCES AND LINKS

Provide real, valuable content from other sources.
Do one or two of these a month and nobody would bat an eyelid.


10. PERSONAL STORIES

Tell your story to a person as a person, not as a business.
Be human, be emotional, be sincere.


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How to Reinforce Customer-Centric Behavior of Employees | 10 Simple Tips

To make your employees more Customer-centric use the following tips.

1. HAPPY EMPLOYEES FIRST

Make your employees happy first to improve your brand as well as to retain CX devotees.

This will naturally result in a customer-centric mentality.

2. HAPPY EMPLOYEES = ENGAGED EMPLOYEES

Don't forget that happy employees are your key Customer-centric employees.

Their Customer-centric behavior is the base of the best CX you can provide.

3. COOPERATIVE CORPORATE CULTURE

Check your corporate culture on its cooperativeness.

A fully cooperative corporate culture creates fruitful Customer-centric ambiance.

4. INTERNAL COMMUNICATION

Ensure easy downward and upward internal communication.

Break down any hindering silos to improve Customer-centric behavior.

5. HEALTHY COMPETITION

Promote healthy competition within your company.

This helps to find optimal Customer-centric solutions.

6. NOT ONLY FRONT-LINE PEOPLE

Recognize Customer-centric behavior of any employee.

Don’t avoid awarding a behind-the-scenes workgroup that does not have direct Customer contact.

7. AWARDING EACH OTHER’S WORK

Empower employees to award each other’s work having the biggest impact on the CX you deliver.

Design a clear awarding system and do it on monthly basis.

8. LOWER STRESS LEVEL

Provide massage chairs or yoga classes to reduce employees' stress levels.

Even allow employees to have sleep breaks at work.

9. PERSONAL AMBIENCE

Open your employees' minds and hearts to the corporate Customer-centric ambiance.

E.g. let them decorate their working space with any way they like.

10. ABSOLUTE CERTAINTY

Provide your employees with personalized business cards with more valuable titles.

Change 'assistant' to 'support concierge' or 'manager' to 'customer care professional'.

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How to Speak Customer-Centric Language | 10 Simple Tips

To reach your Customers’ hearts and mind don’t forget the following tips…

BASIS

1. HUMAN BEINGS

We are human beings and we are not perfect.

To err is human.

2. BE YOURSELF

Don’t make scenes.

Be yourself and you’ll get the best from your communications anywhere, anytime, and with anyone.

LANGUAGE

3. WORDS IN GENERAL USE

Avoid any abundance of technical jargon and professional slang while interacting with your Customers.

Break down all misunderstanding using simple words.

4. NOT ACADEMIC BUT EXPERT

Don’t prove how knowledgeable you are.

Remember that your job is to solve the Customer’s problem by being an expert.

5. FRIENDLY LANGUAGE

Communicate as you do with your family and friends.

This helps you to make your Customers your friends.

6. POSITIVE MOOD

Be positive in choosing your words.

Avoid negative language like “that isn’t possible,” “we can’t,” “we don’t,” “but,” or an outright “no.”

7. SORRY

Don’t be afraid to say I’m sorry by making your empathy for the difficult situation explicit.

There’s nothing more frustrating to the Customer than when a company doesn’t own up to their mistakes.

MEETING’S CANVAS

8. SCOOP TO BEGIN

Research your Customers to find the right topics.

Use Socials, Websites, and Google to be on the same wavelength with your Customers.

9. LISTEN TO UNDERSTAND

Listening to the Customer, you show that you care about finding solutions for them.

This improves your relationship and gives you Customers for life.

10. SUMMARIZE TO CONTINUE

Leaving your conversation making sure all questions are answered.

Summarize with action points to continue next time.

#10SimpleTips #Howto #CXBestPractices #CustomerCentricLanguage #CXReview #CustomerCentricity #CustomerExperience

How to Build an Effective CX Measurement System | 10 Simple Tips

These are the main tips how to build an effective CX measurement system

REGULARITY

Check the real picture by measuring CX quality regularly.

Otherwise, you can never truly discover what matters the most to Customers and where to improve the CX that you deliver.

BIGGEST IMPORTANCE

Don’t be too self-assured about fixing everything at once.

Reveal what is most important to the Customers and do it first.

WHAT TO MEASURE

Choose which experience is to be measured.

Define the most important interactions to measure – relationships, journeys or individual interactions.

WAY TO GO

Specify CX metrics for each interaction.

Design the way you will track each metric.

GOALS TO REACH

Define goals for each CX metric.

Specify how you will measure the success for each area you improve.

GATHERING DATA

Elaborate your strategy of data collection.

Find the best option how to get the information you need.

STORAGE

Find the best way how to keep the information you got.

Organize your storage of data so you can analyze easily.

CX ISSUES

Choose clear criteria how to detect issues from measured data.

Design how to act when issues are revealed, and how to resolve them.

CX MEASUREMENTS VS. BUSINESS RESULTS

Link your CX measurements with your business activities results.

Otherwise, it will be difficult to prove the value of the CX measurements for your business.

SHARING

Share your CX measurements with your staff, be open and transparent.

Your employees must know where the CX is excellent and where it can be improved.

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