Customer-centric marketing is based on:
BASIS
1. CUSTOMERS FIRST
Don’t take this as a boring formality.
Customer centricity has a deep impact on the marketing strategy and its attitude towards Customer issues
2. CUSTOMER EXPERIENCE IS #1 PRIORITY
Be guided by this obvious but key notion.
Transform your marketing activity to one that is focused on enabling everyone to think and act in the interest of the Customer
3. MEANINGFUL AND SIGNIFICANT WORDS
For all your messages use clear words representing your operating principles and your position you stand for.
Don’t be banal or hackneyed
ACTUAL MARKETING
4. INBOUND MARKETING
Inbound marketing may be the most important marketing tool today. Use it to build a strong relationship with your Customers at every stage of their journey
5. INSIGHT-DRIVEN MARKETING
Focus on simple insights about Customers.
Make sure your marketers can tie together your marketing campaigns and a few simple insights about the people your company interacts with
6. ADVOCATE MARKETING
Give your customers an awesome experience with your business and get referrals.
This is a more effective way to promote the company than other forms of incentives and affiliate programs
TOOLS AND TECHNIQUES
7. PERSONALIZATION
Deliver personalized experiences to your Customers.
Give them more relevant content and let the company know more about them during socials’ interactions
8. ENGAGING CONTENT
Provide your Customers more engaging content.
Include interactive quizzes, surveys, and training to keep people clicking, pressing, swiping and sharing information
9. SOCIALS
Involve extensive Socials to post and to share your marketing messages.
Make sure your messages are accompanied by the ability to have short in-the-moment conversations
10. GROWTH ENGINEERING
Make things easier for people to interact with you.
Involve software developers to create top digital experiences, automated marketing processes and interactive content
#10SimpleTips #Howto #CXBestPractices #CustomerCentricity #CustomerExperience #Marketing #CXReview
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