An engageable website is made of...
BASIS
1. WEBSITE. WHY?
Establish
your precise website’s goals.
Your strategic basis will help you to solve your business tasks and to reach your customers’ and your goals.
Your strategic basis will help you to solve your business tasks and to reach your customers’ and your goals.
2. MATCHING CUSTOMERS’ MOTIVATION
Offer
a problem-solving approach instead of selling.
If you understand what motivates your Customers to engage your business, you’ll be dealing with your “Ideal” Customers more often.
If you understand what motivates your Customers to engage your business, you’ll be dealing with your “Ideal” Customers more often.
CONTENT
3. CLEAR INTRODUCTION
Get
acquainted with your visitors at once.
Your visitors want to know whose site they are on and they will identify your name and logo with the content they are seeing.
Your visitors want to know whose site they are on and they will identify your name and logo with the content they are seeing.
4. NOT ONLY TEXTS
Enhance
your text with pictures, charts, graphs, videos…
All these should support your main idea and help your visitors to apprehend your message distinctly.
All these should support your main idea and help your visitors to apprehend your message distinctly.
5. JARGON’S BALANCE
Be
simple in your content but professional at the same time.
Your special terms and notions must present you as an expert but they must not confuse your visitors.
Your special terms and notions must present you as an expert but they must not confuse your visitors.
FUNCTIONALITY & ACCESSIBILITY
6. SIMPLE NAVIGATION
Keep
your navigation as intuitive and simple as possible.
Name each page appropriately and make sure that the sub navigation relates to its main navigation option.
Name each page appropriately and make sure that the sub navigation relates to its main navigation option.
7. SOCIALS' INTEGRATION
Make your website and your Socials work seamlessly.
They should promote you online being mutually complementary.
They should promote you online being mutually complementary.
8. GOING MOBILE
Be
ready to reach >2 000 000 000 smartphones.
Your Customers will try to reach your website from personal computers, tablets, and mobile devices.
Your Customers will try to reach your website from personal computers, tablets, and mobile devices.
9. EASY CONTACTS
Provide your contact data.
Your contact phone numbers, emails, online forms should be visible and easy to use.
Your contact phone numbers, emails, online forms should be visible and easy to use.
10. SEARCHABILITY
Provide your contact data.
Your contact phone numbers, emails, online forms should be visible and easy to use.
Your contact phone numbers, emails, online forms should be visible and easy to use.
#10SimpleTips #Howto #Website #CXReview #CustomerCentricity #CustomerExperience
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