Customer Experience Review: March 2017

How to Boost Your Company's Customer Centricity | 10 Simple Tips

Your Company's Customer centricity is based on...

CUSTOMER EXPERIENCE (CX)

1. CX PRIORITY

Take CX as the basic priority for your company.
Create favorable conditions for you Customers at every touchpoint.

2. CUSTOMER JOURNEY

Experience constantly your customer journeys.
This provides you a fresh idea what, where and how to improve.

3. STAFF'S TEACHING

Teach your staff to deliver a positive CX practice.
The prepared staff is the very best attractor for any Customer.

COMMUNICATIONS & SOCIALS

4. BUSINESS COMMUNITY

Create your own business community on Socials.
Proactive interest groups make the relationship stronger.

5. STORYTELLING

Practice the art of storytelling on our Socials.
Human-transparent messages facilitate any contact.

6. HUMAN 2 HUMAN

Follow the principle of Human 2 Human.
Try to make all your messages friendly and personalized.

7. BEING ACTUAL

Don’t be afraid to ‘overcommunicate’ with our Customers.
Be actual and let your Customers manage it.

COMPANY PHILOSOPHY

8. INTERNAL BUSINESS RADAR

Engage your sales and service staff in improvement activity.
This is the best internal business radar (free of charge).

9. WITH CUSTOMERS IN MIND

Build your business processes with Customers in mind.
Let your Customer to come easily and to go happy.

10. BEING HARMONIOUS

Be harmonious and coordinated.
Use your Company Culture Code while you interact with your Customers.

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How to Make Your Website Engageable | 10 Simple Tips

An engageable website is made of...

BASIS

1. WEBSITE. WHY?

Establish your precise website’s goals.
Your strategic basis will help you to solve your business tasks and to reach your customers’ and your goals.

2. MATCHING CUSTOMERS’ MOTIVATION

Offer a problem-solving approach instead of selling.
If you understand what motivates your Customers to engage your business, you’ll be dealing with your “Ideal” Customers more often.

CONTENT

3. CLEAR INTRODUCTION

Get acquainted with your visitors at once.
Your visitors want to know whose site they are on and they will identify your name and logo with the content they are seeing.

4. NOT ONLY TEXTS

Enhance your text with pictures, charts, graphs, videos…
All these should support your main idea and help your visitors to apprehend your message distinctly.

5. JARGON’S BALANCE

Be simple in your content but professional at the same time.
Your special terms and notions must present you as an expert but they must not confuse your visitors.

FUNCTIONALITY & ACCESSIBILITY

6. SIMPLE NAVIGATION

Keep your navigation as intuitive and simple as possible.
Name each page appropriately and make sure that the sub navigation relates to its main navigation option.

7. SOCIALS' INTEGRATION

Make your website and your Socials work seamlessly.
They should promote you online being mutually complementary.

8. GOING MOBILE

Be ready to reach >2 000 000 000 smartphones.
Your Customers will try to reach your website from personal computers, tablets, and mobile devices.

9. EASY CONTACTS

Provide your contact data.
Your contact phone numbers, emails, online forms should be visible and easy to use.

10. SEARCHABILITY

Provide your contact data.
Your contact phone numbers, emails, online forms should be visible and easy to use.

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How to Lose Your Customers | CX Guide | Ep.1

You can check how engageable your website is with Quick Business Quiz

How to Boost Your Socials' Visibility | 10 Simple Tips

Social's Visibility is based on...

1. REGULARITY

Create you content regularly (daily or at least weekly).
It will show that your company is alive.

2. CONTENT QUALITY

Be sure that your content is always original and generic.
Fresh posts provoke an expansion of followers.

3. FRIENDLY ADVISER

By no means don’t push to buy.
Provide appropriate information and let your prospects make a decision.

4. INDUSTRY MENTORING

Be an industry mentor.
It’s easy to share your best experience and to win the recognition of your audience.

5. EXPERT DATABASE

Turn your Socials into an expert database.
Let your attendees use them from a responsible source.

6. #HASHTAGS

Relevance, branding, content discovery, tracking.
Use hashtags to invite more users to your discussions.

7. PROFILES’ CUSTOMIZATION

Make sure that your Socials’ profiles are customized.
Don’t forget about interests of your audience.

8. INDUSTRY COMMENTS

Don’t miss any significant industry post.
Let your staff share their opinions and their ideas.

9. SOCIALS' ICONS

Let your website visitors find you on Socials at once.
Check visibility of the Socials’ icons without scrolling.

10. EMAIL SIGNATURE

Complete your email signatures with Socials’ icons.
Give your contacts to know more about you.

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