Customer-centric content is made of:
BASIS
1. HUMAN 2 HUMAN
Follow the principle of Human 2 Human and that Customers are people.
Try to make all your messages friendly and personalized
2. STORYTELLING
Practice the art of storytelling and tell your story in the best possible way.
Human-transparent messages reach Customers’ minds and hearts
3. INSIDERS' KNOWLEDGE
Engage every department to create consistent and comprehensive Customer-centric content.
Take information about their interactions with Customers
4. USEFUL SOURCE
Deliver actual news, educate and inform your Customers.
Share your knowledge and expertise with them in exchange for their loyalty and devotion
5. DELIVERY TOOLS
To expand your reach, choose thoroughly your content distribution tools.
Determine your content distribution strategy combining a variety of paid and free distribution channels
6. SEARCHABILITY
Use relevant hashtags for your content.
Your content must be searchable by search engines and thus by your Customers
CONTENT
7. TARGET AUDIENCE
Define a variety of responsible influencers initiating and completing a purchase.
Create content that is relevant to every person in the interaction process
8. CONTENT OBJECTIVES
Give your Customers answers they are looking for during their journey.
All of them are constantly searching information about solutions to their pain points, needs, desires
To instill confidence, use special templates to streamline content.
Provide a familiar interface that demonstrates clarity and transfers a consistent company message
10. CUSTOMERS' PREFERENCES
Research your Customers’ preferences.
Choose a preferable message type like straightforward messaging, in-depth case studies, or simple listicles
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